Leapfrogging

APRIL 3, 2025

The Value Proposition Canvas is a strategic innovation tool designed to ensure that a product or service aligns closely with what customers truly want and need. This tool is widely used in startups, corporate innovation teams, product management, marketing, and customer experience design.

Software Review 130

Software Review Roadmap Tools Strategic Thinking 130

BrainZooming

APRIL 20, 2016

I asked them to engage in some strategic thinking about innovation opportunities for the company. They used that as a justification for opting out of strategic thinking. I disabused them of the idea, however, that their narrow job descriptions were synonymous with narrow strategic thinking roles.

Strategic Thinking 40

Strategic Thinking Innovation Creative Thinking Engagement 40

BrainZooming

JUNE 29, 2017

Someone downloaded a free Brainzooming strategy eBook, noting his biggest strategy challenge is “how to do a strategic planning process when you are new.” Finally, as you compile strategy documents, review them thoroughly to glean all the value they provide. Getting to What Is Strategic.

Resources 86

Resources Strategic Thinking Comparison eBook 86

BrainZooming

JULY 6, 2017

I surprised several attendees by discussing branding strategy as a fundamental element of business strategy for any organization. They kept talking about the design of our facilities and employee behaviors, making me wonder why we were there. Advertising relates to marketing strategy.

Strategy 15

Strategy Strategy Comparison Conference 15

BrainZooming

FEBRUARY 23, 2016

Designing strategic thinking questions leading to engaging conversation among familiar and new participants. Not sharing all the upfront homework in long presentations (which are almost always NOT FUN), but instead designing the entire strategic planning workshop to reflect the homework’s findings.

Strategic Thinking 40

Strategic Thinking Exercises Collaboration Creativity 40

BrainZooming

MARCH 9, 2016

Download this free, action-focused mini-book to: Learn smart ways to separate strategic opportunities from the daily noise of business. Increase focus for your team with productive strategy questions everyone can use. Actively engage stakeholders in strategy AND implementation success.

Creative Thinking 40

Creative Thinking Creativity Strategy Strategy 40

BrainZooming

SEPTEMBER 28, 2015

On Wednesday, I delivered the closing keynote at the Real Time Marketing Lab with a mini-workshop on using strategic thinking super models to help C-suite executives understand social networking and content marketing strategy. Increase focus for your team with productive strategy questions everyone can use.

Collaboration 40

Collaboration Strategic Thinking Groups Engagement 40