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Balancing Function, Design, Process and Structure for Creative Tension

Paul Hobcraft

In the fourth conversation between Jeffrey Phillips and myself around parts of the Executive Innovation Work Mat, we took on several different issues around the design, function, structure and process needs for innovation. The ability to manage innovation design, function, structure and process.

Design 130
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The critical interplay among innovation, business models and change

Paul Hobcraft

I wanted to extract part of this white paper” Critical Interplay Innovation Business Models Change 6-2 “(goes to PDF), in this post, as it offers all involved in innovation a structure to break down innovation into its different models of application. The dynamics of innovation and change.

Change 130
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Building the In-house Design Agency

Boxes and Arrows

The hardest part of building an in-house design agency is answering the basic “Why?”. User research can validate the concept; concept designs can help communicate their vision. It’s helped me to remember that there is always a next release; a timely good design beats a wonderful design that never launches.

Design 79
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From Strategy to Revenue, Your B2B Website Is Your Most Important Marketing Channel 

Brunner

Each of these goals drives its own set of requirements for the website platform and technology you choose, as well as the content and layout of your pages. The most critical stage of the web design process is your initial discovery phase — and particularly, the inclusion of your sales team. Build awareness of your brand?

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UX Researcher: A User’s Manual

Boxes and Arrows

Congratulations on hiring a user experience design researcher! It is likely she is observing verbal and physical interactions in the room as she designs a plan of attack. She comes with the skills of diplomacy, patience, interpreting technical documents, and correctly filling out these documents under duress.

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Our inabilities to adapt needs changing.

Paul Hobcraft

Simply put companies ‘die’ due to their inability to adapt to change and transformation projects fail because the message somehow fails to register and never gets completed to the original objectives. This does require a transformation of how we design, structure and bring together all the relevant part of the innovation process.

Change 100
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Strategies for Successfully Establishing Sales in a New Market

Tullio Siragusa

In this blog post, we’ll walk through key steps that a sales leader should take to establish sales in a new market, including conducting market research, designing a sales plan, building the right sales team, and establishing key partnerships. It requires a strategic approach and a deep understanding of the target market to be successful.