BrainZooming

SEPTEMBER 9, 2016

Prioritize the time you invest in creating specific product/service marketing plans based on each one’s expected contribution to revenue and profit growth. Look at how many strategies and tactics you actually implemented this year, and use that as the threshold for how deeply detailed your plan for next year should be.

Analysis 40

Analysis Strategic Management Strategy Strategy 40

BrainZooming

SEPTEMBER 28, 2015

On Wednesday, I delivered the closing keynote at the Real Time Marketing Lab with a mini-workshop on using strategic thinking super models to help C-suite executives understand social networking and content marketing strategy. FREE Download: “Results!!!

Collaboration 40

Collaboration Strategic Thinking Groups Engagement 40

BrainZooming

DECEMBER 2, 2015

If the market learns about a new brand promise before employees, they aren’t in a good position to bring the brand promise to life for customers – and they may even wind up undermining it, as in the United Rising episode. A brand starts by understanding what the market perceives about it and how much latitude it has to change.

Strategy 40

Strategy Strategy Engagement Marketing 40

BrainZooming

SEPTEMBER 13, 2016

That incident and a since strategic desire to live behind (and not in front of) the Brainzooming brand means we’ve not addressed pursuing a thought leadership strategy as a topic here – other than Woody Bendle’s hilarious and completely on target take about “So You May Be a Thought Leader.” FREE Download: “Results!!!

Leadership 40

Leadership Strategy Strategy Underperforming Technical Team 40

BrainZooming

NOVEMBER 13, 2015

FREE Download: “Results!!! They need strategic thinkers who can develop strategy and turn it into results. Download this free, action-focused mini-book to: Learn smart ways to separate strategic opportunities from the daily noise of business. Increase focus for your team with productive strategy questions everyone can use.

Strategy 40

Strategy Strategy Guidelines Engagement 40

BrainZooming

MARCH 21, 2016

Download Your Free Internal Branding Strategy eBook! If you can make it to the Brand Strategy Conference, I’d love to meet you and have you attend the workshop.

Engagement 40

Engagement eBook Strategy Strategy 40

BrainZooming

FEBRUARY 26, 2016

We created a fast-paced half-day in-person workshop for a small group of sales and marketing leaders at an animal pharma company. They developed a sales strategy and associated messaging for the upcoming year. Afterward, we used a Zoomference to introduce strategies to its top-performing sales people. – Mike Brown.

Collaboration 40

Collaboration Creative Thinking Exercises Groups 40

BrainZooming

MAY 6, 2016

At the 2016 Brand Strategy Conference, Antonia Dean, Director – Marketing, Brand Development, & Strategy at The Estée Lauder Companies covered the strategic thinking ideas behind creating an entrepreneurial environment in a large company. You don’t know how to get a UPC code attached to a new product?

Strategic Thinking 40

Strategic Thinking Underperforming Technical Team Company Entrepreneurship 40

Anaqua

JANUARY 11, 2018

Instead of following the same IP plan year after year, IP managers should focus their strategy on aligning their IP with their business, including developing a more concise IP plan, and switch to using smarter and modern analytics. Download Infographic. 1) Align your IP with business strategy. Download Infographic.

Management 40

Management Software Review Competition Technical Review 40

BrainZooming

FEBRUARY 22, 2016

To the far left, they would describe an attractive, market-viable position, albeit one simpler, more direct, more streamlined, or one easier for the organization to target. FREE Download: “Results!!! Increase focus for your team with productive strategy questions everyone can use. – Mike Brown.

Strategic Thinking 40

Strategic Thinking Exercises Underperforming Technical Team Groups 40

BrainZooming

NOVEMBER 2, 2015

That does not mean everyone determines and forms strategy. However, it does suggest the value of all employees having enough of a big picture understanding of the organization, its customers, markets, and competitors to see what they do and the environment in which they do it in a strategic context. FREE Download: “Results!!!

Training 40

Training Leadership Underperforming Technical Team Strategy 40