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Paul Hobcraft
JUNE 27, 2017
Most organizations are seeking solutions to the necessary connections between Strategy and Innovation. Often it is within the strategies that should be outlined, lies the potential new spaces to play for innovation’s design. Innovation needs a much stronger alignment to strategy, they need connecting far better.
BrainZooming
FEBRUARY 6, 2018
I’m delivering a workshop at the Social Media Strategies Summit in San Francisco today. It will cover creating a sustainable, social-first content marketing strategy. One workshop attendee, Angelo Harms, Digital Marketing Manager at the Curaçao Tourist Board, has seen me present workshops multiple times at SMSSummits.
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BrainZooming
JANUARY 23, 2018
We have designed several branding strategy scopes of work recently where the available time between developing strategy and implementation is tight. In these cases, a critical question arises: How do you open branding strategy development to other partner organizations to create a seamless implementation process?
BrainZooming
FEBRUARY 12, 2018
What is the insight I’m not seeing that could make our content marketing strategy make sense?” ” An attendee at the 2018 Social Media Strategies Summit conference in San Francisco made that comment. She’s beating herself up for her inability to find an amazing branding strategy insight.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.
BrainZooming
APRIL 24, 2017
If you’ve been pursuing a content marketing strategy for a few years, you have some content that worked and some that didn’t work when you first published it. If you have a post that helps people learn how to do something or analyze a situation, turn it into a one-page download.
BrainZooming
APRIL 20, 2017
On Tuesday, we were at the Kansas City Public Library to shoot videos featuring content from Brainzooming articles, downloads, and workshops. We shot twenty-five videos during the day to support our own brand’s content marketing strategy. Expanding Our Content Marketing Strategy with Video. It was a whirlwind day.
Advertiser: ZoomInfo
ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?
Advertiser: ZoomInfo
For recruiters to build their pipeline and search for the next candidate, they need to ensure they have access to the most accurate data on the market. More specifically, having access to updated information lets you engage faster with ideal candidates searching the job market.
Advertiser: ZoomInfo
It's quite a process for marketing teams to develop a long-term data management strategy. Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes.
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Download this eBook to learn about the 5 basic principles that guide every successful innovation process. Why do only a third of the organizations worldwide have formal innovation metrics in place despite accepting that innovation is critical to survival?
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