eBook Marketing Strategy 
BrainZooming
JANUARY 5, 2017
Rather than hit you with an updated mega-post of 600 questions, we decided to compile the links, organize them, and share the update with you in an easier-to-use eBook: The 600 Most Powerful Strategic Planning Questions (The Brainzooming Group Uses. Branding, naming, and marketing. Branding and Marketing. Innovation. Creativity.
BrainZooming
MAY 11, 2017
Whenever we discuss using questions to foster disruptive innovation strategy , it prompts objections. 13 Exercises for Disruptive Innovation Strategy: Disrupting Thinking eBook. Marketing strategies. Industry and market dynamics. Organizational structure and processes. Risk-taking behavior.
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BrainZooming
APRIL 13, 2017
I’m excited to be speaking again this year at several Social Media Strategies Summit events. As part of the relationship with these GSMI conferences, we’ll be co-releasing several new Brainzooming eBooks on brand strategy and social media content marketing. The first of these eBooks is now available.
BrainZooming
FEBRUARY 6, 2018
I’m delivering a workshop at the Social Media Strategies Summit in San Francisco today. It will cover creating a sustainable, social-first content marketing strategy. One workshop attendee, Angelo Harms, Digital Marketing Manager at the Curaçao Tourist Board, has seen me present workshops multiple times at SMSSummits.
Advertiser: ZoomInfo
Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. However, there’s no team better suited to lead that charge than the marketing department. Strategically aligning your systems and teams. Getting consensus on how to define “qualified leads”.
BrainZooming
JANUARY 23, 2018
We have designed several branding strategy scopes of work recently where the available time between developing strategy and implementation is tight. In these cases, a critical question arises: How do you open branding strategy development to other partner organizations to create a seamless implementation process?
BrainZooming
FEBRUARY 12, 2018
What is the insight I’m not seeing that could make our content marketing strategy make sense?” ” An attendee at the 2018 Social Media Strategies Summit conference in San Francisco made that comment. She’s beating herself up for her inability to find an amazing branding strategy insight.
Advertiser: ZoomInfo
This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics. Here’s what’s covered: How data-driven marketing drives the customer experience. Understanding marketing strategy & performance. The most challenging obstacles to data-driven marketing success.
Advertiser: ZoomInfo
It's quite a process for marketing teams to develop a long-term data management strategy. Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.
Advertiser: ZoomInfo
It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.
Advertiser: ZoomInfo
Analysts and professionals alike tend to argue that account based marketing (ABM) is not new. However, ABM practitioners have evolved the strategy from development to implementation. Instead of wading through a series of vague “how-to kick-start your ABM strategy!” On the surface, this is an accurate statement.
Advertiser: ZoomInfo
In this eBook, see exactly how they're set to transform the way we approach sales and go-to-market (GTM) strategies. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
Advertiser: ZoomInfo
How should frontline sales professionals approach selling to the C-suite in today’s ultra-competitive market? In this eBook, we’ll cover a range of actionable strategies you can adopt right away, as well as key considerations facing frontline sellers and executive buying committees, all backed up with proven insights and experience.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
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