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The simple truth is that the digital era is ending and innovation is shifting to other places. Digital technology will remain —just as heavy industry persists long after the end of the industrial. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].
I'm writing a (probably too soon) series of posts on what I've learned as we all return from the COVID epidemic. Previously, I wrote that companies will need to focus on business model and process innovation over product innovation. You can read that post here. Today, I'm focusing on customer insight and why it will be so important now and in the short term (next 6-9 months).
If you or your company has invested in an innovation or project, and it just is not working, when is the right time to stop it? Or if everything is going fine in your company but the market is changing, how do you know when to change the business model? Research shows that the more an individual or company has previously invested in something (whether it be money, time or effort), the more likely they are to want to continue doing it, even if the correct decision would be to stop.
Innovation is critical to establishing new solutions and is something that every business handles. It can come in many different forms and styles, but regardless of the methods you use, innovation cannot be ignored. However, when working in a digital workspace, creating lasting innovative solutions is much more difficult than usual. Instead of circumventing the innovation process, you can use an online whiteboard to create new innovative solutions during a litany of different scenarios.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
We often hear about the concept of innovation and its importance in enhancing the competitiveness of an organization however, the excessive use of this term has distorted its true meaning and content. The post Breaking the Innovation Stereotypes: The Case of Curry Express appeared first on InnovationManagement.
Why is it that while so many companies say they want to encourage creativity, they actually end up rejecting it? Are they lying, or is there something unconscious which is happening? This is what researchers Jennier Mueller, Jack Goncalo and Shimul Melwani set out to study, and published their results in The Bias Against Creativity: Why People Desire but Reject Creative Ideas.
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Business Innovation Brief brings together the best content for business innovation and strategy professionals from the widest variety of industry thought leaders.
Why is it that while so many companies say they want to encourage creativity, they actually end up rejecting it? Are they lying, or is there something unconscious which is happening? This is what researchers Jennier Mueller, Jack Goncalo and Shimul Melwani set out to study, and published their results in The Bias Against Creativity: Why People Desire but Reject Creative Ideas.
Crowdsourcing is an effective way to kick off innovation efforts. Gathering ideas from inside and outside your organization can bolster business and increase revenue. Crowdsourcing initiatives increase innovation performance within an organization. Research shows 86% of companies who take part in crowdsourcing activities consider engagement an important part of company success.
The internet is full of free Kanban Excel templates that you can download. That’s not surprising because the format of a Kanban board can be very simple, and Excel is attractive because most people know how to use its basic features, and everyone in the company probably already has access to it. Setting up a Kanban board in Excel and emailing it out to everyone is easy.
When I speak with everyday people, almost always a proportion of them will tell me that they are not creative. When I ask them why they think that, the most common answer I get is they list things that they cannot do or that they don’t think they are good at: “I can’t draw” “I can’t sing well” “I can’t play an instrument” They usually compare themselves to famous people they consider to be creative, who are most frequently painters, mus
Innovation is key to overcoming crises. This guide outlines how businesses can navigate uncertainty by adapting strategies, embracing open innovation, and strengthening resilience. Learn how to reassess business models, engage external expertise, and build a robust innovation ecosystem. Explore the three phases of crisis response—from immediate adaptation to long-term transformation—and discover how collaboration accelerates progress while reducing costs.
Today, we have guests on the KaiNexus Continuous Improvement Podcast with our host, Mark Graban. Our guests are both part of the Process Excellence department at Memorial Health System in Marietta, Ohio, one of our customers. Lynn Howell and Mary Huck, both of whom have clinical backgrounds, help their colleagues improve with Lean and other methods throughout the system.
What is OSHA? To prevent workers from injuries and ill-health, the Occupational Safety and Health Act of 1970 (OSH Act) was passed. The Occupational Safety and Health Administration (OSHA) requires organizations to ensure safe working conditions for workers by setting and enforcing standards and by providing training, outreach, education, and assistance.
What is creativity? What makes some ideas and things creative, while others are not? What is the definition of creativity? What is the history of creativity? And why is creativity important? In this updated article, you will learn the fundamentals of understanding creativity, where it came from, and the science of creativity which is now helping us understand and improve creative performance.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
In this episode of the Idea to Value podcast, we speak with John Saunders, author of the Optimizer: Building and Leading a Team of Serial Innovators , former Wall Street sales leader and serial investor. We speak about what it takes for innovators to optimise their processes, and how small incremental improvements can lead to lasting impact. Topics covered in this episode: 00:02:30 – How leaders are responsible for change. 00:04:00 – The value of incremental change and how small chan
The DHS compliance audit clock is ticking on Zero Trust. Government agencies can no longer ignore or delay their Zero Trust initiatives. During this virtual panel discussion—featuring Kelly Fuller Gordon, Founder and CEO of RisX, Chris Wild, Zero Trust subject matter expert at Zermount, Inc., and Principal of Cybersecurity Practice at Eliassen Group, Trey Gannon—you’ll gain a detailed understanding of the Federal Zero Trust mandate, its requirements, milestones, and deadlines.
The Science of Dreams and How to Interpret Them. A lot of people are curious about dreams and their origin. Most dreams are usually absurd, and open to various interpretation. While many scientists say that dreams occur in correspondence with the last thought that went through our minds when we fell asleep, many others think that it is a game of our subconscious mind.
Having the right tools often makes the difference between success and missed opportunity. An equally important factor that gets much less shine however is the use of the right tool at the right time. Even within an arsenal of ‘good’ or even ‘great’ tools, one must understand the tools well enough to pick and choose which is most relevant when.
If you look at any of the origin stories of some of the biggest companies in the world, you’re likely to see talismanic figures who stand out above the rest and personify the company’s image in your mind. Think Steve Jobs at Apple, Jeff Bezos at Amazon, Mark Zuckerberg at Facebook, Elon Musk at Tesla. All of these individual figures are leaders who almost loom larger than the brands that they have built.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Today, we have another guest on the KaiNexus Continuous Improvement Podcast with our host, Mark Graban. Our guest is Cliona Archambeault, the Director of Process Improvement at one of our customers, UMass Memorial Health. In this post, you'll find: Streaming audio podcast player. Topics and questions list. Video player. Full transcript. Listen here: Subscribe to our podcast to hear additional customer interviews and more!
“Build only products that customers want” – sounds easy, right? However, in practice, this can be quite hard. Sometimes, companies approach us with requests like “I have developed a new technology but how do I build a business around it?” or “Our technology is superior to our competitors’ – why don’t our customers see that?”. Do these or similar questions sound familiar to you?
Organizations will say they understand the importance of supply chain management, yet 61% of the organizations that participated in a Logistics Bureau survey didn’t have an effective supply chain strategy in place.
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
With the soon to be extinct third-party cookie, advertisers, and agencies are going to have to look to new ways to track digital customer engagement as well as target key audiences. What began as a way to track online behavior and ensure better targeting has shifted to a growing concern over the misuse of this information. For more information on what cookies are, what is changing, and why it is important, check out Brunner’s cookie-less POV.
In most companies, there is a corporate calendar in which strategies are baked and resources are allocated. So, how do teams find a seat at the table? Moisés Noreña explores how teams can get there.
We’ve been thinking a lot about accelerators and the role they place in the innovation sphere recently, so that’s our theme this month! Acceleration has become an established part of the mainstream innovation landscape. From VCs to startups, everyone involved has something to contribute and something to gain. However, as with anything that starts to enter the mainstream, it can benefit from disruption.
Why Can’t We Talk? A survey* of nearly 10,000 employees across 272 organizations revealed that a shocking 81% of people in a leadership or managerial role regularly avoid courageous conversations with their direct reports. Yet most leaders feel that the need to be able to share feedback with others is critical to their success. The same study also uncovered that 89% of employees avoid these conversations with their boss on a regular basis.
GAP's AI-Driven QA Accelerators revolutionize software testing by automating repetitive tasks and enhancing test coverage. From generating test cases and Cypress code to AI-powered code reviews and detailed defect reports, our platform streamlines QA processes, saving time and resources. Accelerate API testing with Pytest-based cases and boost accuracy while reducing human error.
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