Engagement Related Topics 
Legacy Innovation Group
APRIL 1, 2019
One of the key questions we are often asked is, "how can we drive engagement and ownership within and across our business for these new things we are trying to do?" This inherently engages people without ever having to use the "e" word.
Legacy Innovation Group
APRIL 1, 2019
Businesses have begun to realize however that rather than – or in some cases, in addition to – spending millions each year on conducting market research in a simulated or hypothesized manner, they can often get better insights, and at less cost, by engaging customers directly in a co-creative process.
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Legacy Innovation Group
APRIL 1, 2019
The process begins with Learning Inquiry, where we go out into the field and use observational and contextual inquiry processes to gain new insights, engaging all of our senses (watching, listening, feeling, tasting, and smelling) to gather as much integrative insight as possible (yes⃜ this is a very experiential process).
Legacy Innovation Group
APRIL 1, 2019
We as businesses cannot know what these needs are if we are not paying close attention to our markets and actively engaging them to hear their voice and listen with empathy to these needs. By this we mean the failure to create effective inbound marketing campaigns⃜ the failure to create engagement.
Legacy Innovation Group
MAY 27, 2021
’ On the left side (Case 1), we have the entire organization engaged in ‘innovation’, but in this case the ‘innovation’ they are working on and delivering is all characteristically incremental innovation representing the ongoing evolution of their current offerings (products, services, experiences, etc.).
Legacy Innovation Group
APRIL 1, 2019
Professionally, they have been exposed to ideas like Lean Startup, Design Thinking, Experiential Learning, and Engagement Marketing. To truly engage this generation of product developers, companies must significantly change their approach to one focused on rapid learning, rapid execution, and increasing amounts of innovation.
Legacy Innovation Group
APRIL 1, 2019
And beyond the ideas it spawns, its impact on engagement can be powerful as well, especially when aligned with a compelling sense of purpose within the business – one that creates absolute clarity around the WHY behind these endeavors. Most likely, you won't be sorry that you did.
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