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Creating Connection at Scale: Building a Purpose-Driven Community

Tullio Siragusa

Franchisees are supported with tools like community engagement marketing, regular roundtables, best practice sharing, and hands-on support from the corporate team. Brand standards, training materials, digital tools, and regular feedback loopsincluding Net Promoter Scores and social review monitoringensure a unified guest experience.

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The Case for BOD Oversight Focused on Leadership: Good Leadership is Good Business

Tullio Siragusa

While these committees cover everything from accounting to risk management, one important area is often overlooked — leadership accountability tied to employee satisfaction and engagement. Employees find themselves in distress, which ultimately diminishes productivity and engagement.

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Lead Scoring in B2B Sales: Transforming the Process with Design Thinking

Tullio Siragusa

This could include factors such as engagement with your website, response to email campaigns, and content downloads. Encourage your sales team to provide feedback, and regularly review and adjust the values assigned to each criterion based on their effectiveness.

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Unlocking B2B Sales: The Magic of Empathy, Storytelling, and Problem Solving

Tullio Siragusa

When clients believe you genuinely understand and care about their concerns, they’re more likely to engage with you, leading to more productive conversations and successful deals. As a B2B salesperson, storytelling can help you take complex concepts and present them in a way that’s engaging, memorable, and easy to understand.

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The Hyper-personalization Data and Privacy Debate?-?Solved

Tullio Siragusa

Today, product marketers use digital mediums more often due to the value they can derive from consumer data that is readily available online, however with more access to consumer data also comes challenges related to privacy. The building of trust leads to engagement and purchases. This has been referred to as the surveillance economy.

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Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A

Tullio Siragusa

This could include lead scoring, lead nurturing, or other qualification criteria to ensure that leads are ready for sales engagement. Review metrics and KPIs: Use the check-in meetings to review progress against the established metrics and KPIs. This could be a weekly or bi-weekly meeting.

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The Interdependence of Empathy and Gratitude in Customer Experience

Tullio Siragusa

This appreciation transforms transactions into meaningful engagements, where the customers well-being becomes a priority. On Foot Holidays : After a client canceled a walking tour due to health concerns, the company not only refunded a significant portion of the payment but also negotiated additional refunds from accommodation providers.