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By strategically managing technological transitions, businesses can optimize product longevity, enhance operational efficiency, and create opportunities for sustained innovation. Technology Life Cycle in Business Strategy Managing technology effectively is crucial for sustained innovation and market leadership.
At Anaqua, client-led innovation and productstrategy have been part of our DNA since our founding. Customers continue to drive the roadmap, supported by advancements in technology and business practices. These are very active groups where we get input about needs and test ideas and new product development.
With client-led software development, we partner closely with our clients to develop a long-term strategic roadmap where we identify opportunities and gaps (such as functional capabilities), and then determine what elements Anaqua should build, buy, or partner that will best support our platform, AQX®, and most importantly the needs of our clients.
Design itself is a product. Many groups in an organization have a thing that they “own” that gives them leverage in decisions. One team I’ve worked with helps bridge this gap on strategic projects by maintaining an “experience roadmap.” The roadmap is a collection of prototypes showing what each release will look like.
When it comes to productstrategy and development at Anaqua, the key word is LISTEN. The productroadmap process at Anaqua is always iterative. Our clients and Client Working Groups are involved every step of the way and help to establish priorities, review prototypes, and more.
On the other hand, Moody's new products are incubated in dedicated business units, completely ring-fenced from business as usual. In contrast, a centralized innovation group focuses on making the overall innovation process more efficient and smoother across the company. MANN+HUMMEL has adopted a slightly different approach.
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