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Bezos took a strong stand that the company must not create a business strategy designed only to protect their existing business when their customers clearly wanted something else. Bring the “voice of the customer” into the decision making and ideageneration. Set the expectation that creating customer value is everyone’s job.
His course draws from the book he co-authored, Creating Value with CO-STAR: An Innovation Tool for Perfecting and Pitching your Brilliant Idea, as well as the Global Innovation Science Handbook. IdeaGeneration : Many of us can struggle with the idea that we’re “not creative.”
Therefore when trying to produce new ideas, do not evaluate them as they occur. Nothing kills creativity faster than self-censorship during ideageneration. All ideas are possibilities — generate as many as you can before identifying which ones have more merit. The only certainty in life is uncertainty.
At the recent The Innovators Handbook 2025 Launch Event, Michael McCarthen, an innovation leader at Chick-fil-A, Frank Mattes, founder and CEO at Lean Scaleup, and Gina OConnor, a Professor of Innovation Management at Babson College, shared how to navigate these barriers and make innovation a long-term success. Does this sound familiar?
Call the notebook the “Bright Idea Notebook,” and ask everyone to write three ideas in the notebook every day for one month on how to improve your business. At the end of the month, collect all the notebooks and categorize the ideas for further discussion. Stupid Idea Work Make ideagenerating fun.
Call the notebook the “Bright Idea Notebook,” and ask everyone to write three ideas in the notebook every day for one month on how to improve your business. At the end of the month, collect all the notebooks and categorize the ideas for further discussion. Stupid Idea Work Make ideagenerating fun.
Generate Many Ideas. Generate as many ideas or thoughts as you can related to the challenge. Don’t eliminate anything (even ideas that at first glance seem incorrect) until after you are done with the ideation process. Feel like you’ve run out of new ideas? The Creative Thinking Handbook.
Call the notebook the “Bright Idea Notebook,” and ask everyone to write three ideas in the notebook every day for one month on how to improve your business. At the end of the month, collect all the notebooks and categorize the ideas for further discussion. STUPID IDEA WEEK Make ideagenerating fun.
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