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Through this strategy, you can also develop permanent solutions for fixing some of your organization’s most pressing problems. Kanban allows you to visualize your entire workflow chain: from seed stage ideation, prototype development and market validation, down to manufacturing, post-production, scalability, and expansion.
It involves a myriad of decisions and actions, all of which need to be coordinated effectively to bring a new product to market successfully. A variety of NPD strategies can be employed, each with its own set of principles, methodologies, and tools. Clearly articulating the problem is critical to finding the right solution.
Some informants raised concerns about product owners or developers thinking of design only in very tactical terms and not recognizing the value that UX brings to the productideation process. Design needs to align earlier and sooner with the business owners to ideate and come up with a great design.”. Product owners.
Ever been in a productstrategy meeting and unable to answer this simple question: So who is our customer? You don’t need pretty designs and glossy diagrams – in fact, putting this much work into production will create resistance to future changes. So… just who is our customer anyway? Customers have different needs.
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