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Unleash Innovation: Mastering New Product Development Strategies

Leapfrogging

Introduction to New Product Development In an era marked by rapid technological advancements and shifting consumer preferences, the ability to innovate and execute new product development (NPD) effectively is a cornerstone of business success. Clearly articulating the problem is critical to finding the right solution.

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A Successful Product Improvement Workflow

IdeaScale

The first workflow that we’re going to examine is an innovation funnel that has successfully been used for product improvement ideas for product development collaboration : Ideation (Uses the Ideate Stage) : In this stage, idea authors offer product improvement ideas.

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Air, Water, Food

CorporateIntel

In product development, it might be an innovative, competitive technology solution that is worth marketing because it will surprise and delight customers. In product development, it might be the process management that lets you create a dependable schedule. What is Air? In a services business, it might be customers.

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Innovation is too easy

Jeffrey Phillips

This crowds the product development process and eliminates room for new concepts to enter. Third, as the product development and commercialization teams get burned by inadequate or poor concepts from the innovation activities, these teams downplay and "back burner" new concepts and focus on existing products.

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Fractional Chief Innovation Officer (CINO)

Gregg Fraley

A Fractional CINO addresses these missing skill sets: The MisFortune 10,000 Tend to Lack These Innovation Skills: Process and Innovation Project Management Skills — including: team building, culture leadership, innovation project roadmapping, and more.

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CPG Industry Innovation

eZassi

CPG embraces constant change and ceaseless innovation to keep up with consumer demands while building brands customers rely on in their daily lives. How do the major companies’ research and development teams build and manage a portfolio of innovative products while ensuring long-term market success and consistent brand loyalty?

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Experimenting Your Way to Bolder Innovation

Qmarkets

Instead, start with a bold ‘ideation challenge’ – a statement that clearly identifies a big problem for your current customers, or an opportunity to serve new markets with unique, highly differentiated solutions. The evaluation team selects the best one, and authorizes an experiment team to dedicate their time to completing it.