Innovation Processes Marketing Radical Innovation 
IdeaScale
APRIL 14, 2021
Social innovation refers to both the new strategies, concepts and ideas innovated to meet the social needs of society (including, but not limited to, working conditions, education, health, and community development) as well as the social processes of innovation, including open innovation techniques.
Paul Hobcraft
SEPTEMBER 25, 2023
From incremental to radical : Innovation used to be seen as an incremental process where organizations improved their existing products, services, or processes by making small changes. Disruptive innovation is the creation of a new value proposition that displaces existing ones 2.
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Paul Hobcraft
OCTOBER 5, 2020
It shifts our thinking and the management of innovation dramatically. The ability to have a more “rapid response, adaptive designs and flexible manufacturing” can align more to market shifts earlier. We can reach far more into underserved markets through greater customer connections and engagement, we can co-design with them.
Paul Hobcraft
OCTOBER 1, 2018
I mean anyway “we really don’t believe in innovation, it all is full of risk, uncertainty and those unknowns and that is the last place to go when you are fighting in a different set of market conditions, isn’t it?”. So where does innovation sit within your organization? Customers and employees are driving innovation.
Paul Hobcraft
MARCH 27, 2018
We need to short-circuit our innovation development process, we must have as much visibility (and controls) into our value chain, we need to develop a riskier mindset to explore, validate and experiment to bring our products and services to market. The road you take will decide where innovation is heading for you.
Paul Hobcraft
SEPTEMBER 2, 2018
Increasingly, there is this recognition that the competitors seem to be moving faster towards becoming more digital, so it then becomes a race to catch up, as this “digital advantage” is increasingly eroding competitive advantage for the digital laggard, even if he is today the market leader.
Idea to Value
JULY 21, 2017
When should it be used: Any organisation that wants to enable their staff who have an idea to “try it out” or do an initial market experiment. Put simply, it theorises that small companies can disrupt the market of large companies by releasing a new version of an offering which appeals more to a subset of the customers.
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