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To achieve this innovation has gone digital, pure and simple. There are significant shifts underway towards digital innovation in R&D and new-productdevelopment. BCG rightly is pointing out from their research that digital innovation is just taking over everywhere. They are all becoming digital endeavors.
One approach would be to focus on the "short term", what can innovation do for us to put better products on the shelves in less than 90 days. The general answer to that, given productdevelopment cycles, channel issues and customer awareness is: no much, except perhaps in the virtual world.
On the other side you had the experts – think of Coopers and Edgett, Clayton Christiansen, Henry Chesbrough and Jay Doblin, theorizing and promoting new approaches to innovate. One of the challenges we must overcome is that technology and radicalinnovations are still considered as the only "true innovations".
On the other side you had the experts – think of Coopers and Edgett, Clayton Christiansen, Henry Chesbrough and Jay Doblin, theorizing and promoting new approaches to innovate. One of the challenges we must overcome is that technology and radicalinnovations are still considered as the only "true innovations".
Suppose we switch our focus and understand the value of building the capability and culture to deliver genuinely innovative solutions. In that case, we shift to a focus on fostering a culture where the seeds of originality are sown in every department, ranging from productdevelopment to HR, finance, and sales.
For industry incumbents, the problem isn't a lack of resources or a shortage of human creativity, but a dearth of pro-innovation values, processes and practices. And when innovationprograms do get launched, like an internal venture fund or an idea wiki, they tend to either be organizationally isolated or easily marginalized.
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