article thumbnail

Experiment Canvas Template

Leapfrogging

By aligning team efforts around what matters mostthe riskiest and most uncertain parts of an ideathe Experiment Canvas prevents wasted resources and accelerates the path to product-market fit. It is especially useful when launching new products, entering new markets, or making significant changes to business models. ” 2.

article thumbnail

The Complex and the Chaotic: Going Beyond Incremental Innovation

HYPE Innovation

Faced with the challenge of improving a product or service in the marketplace shouldn’t present too much of a problem for organizations with capabilities in managing and deploying their knowledge base.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Can Healthcare Marketers Navigate Reporting in a Post-OCR Guidance World that Aims to Protect Patient Privacy? 

Brunner

This creates a challenge for healthcare marketers who need to generate demand but now have lost their ability to track and report on their campaigns. Building a new way to measure marketing impact To deal with this challenge, a collaborative team at Brunner has started building a system to replace media performance reporting.

article thumbnail

Why Many Mid-Career Marketers Are Dinosaurs and Not Great Social Media Strategists

BrainZooming

With traditional marketing communication, there were numerous clear divisions among important roles: Creative vs. analytical. Looking back on the combined internal and external team we assembled to market our Fortune 500 B2B brand, we rarely had one person doing both sides of any of the pairs of talents and responsibilities above.

article thumbnail

What makes the Innovation Ecosystem different?

Paul Hobcraft

We have far too many options that stop the market from wanting to invest; they do not want experimental solutions; they want the finished one that is proven. We move quicker to scale, in knowledge, research, experimentation and piloting, more simultaneous. We can service, source and secure markets differently.

article thumbnail

The Ultimate Guide to Becoming an AI Consultant

Leapfrogging

By focusing on these areas, you can better position yourself in the market and find lucrative projects that align with your skills and interests. Enrolling in artificial intelligence (ai) consultant training options can also boost your knowledge base and technical skills.

article thumbnail

Building out our innovation ecosystem in design and thinking

Paul Hobcraft

We are becoming far more networked and have a growing awareness of hyper challenges that we are part of resolving and blurring boundaries across market positions, competitors and global trade. It is knowledge-based and well-grounded. Today we live in a more connected world; technology has enabled this.

Design 208