Leapfrogging
APRIL 3, 2025
What is the Build-Measure-Learn Loop? The Build-Measure-Learn Feedback Loop is a core concept from the Lean Startup methodology, designed to help organizations test new ideas quickly and learn from real customer feedback. Product-market fit : Solutions evolve based on customer behavior, not just stated preferences.
Leapfrogging
MARCH 5, 2025
What is a Go-to-Market Strategy? Go-to-Market Strategy: A Practical Guide for Strategy Projects A Go-to-Market (GTM) strategy is a structured plan that defines how a company will introduce a product or service to the market, attract customers, and achieve a competitive advantage. Lead Successful Strategy Projects!
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Digital Tonto
OCTOBER 9, 2022
I had some experience selling national radio time in New York and thought I could teach the Poles who, after 50 years of communism, hadn’t had much opportunity to learn how a modern ad market functioned. As I traveled to more countries I found that even basic market functions, such as TV buying, varied enormously from place to place.
Leapfrogging
MARCH 26, 2025
Unlike traditional planning methods that rely on fixed forecasts and clearly defined outcomes, DDP embraces uncertainty by emphasizing learning, testing, and adjusting. It is particularly useful in situations where assumptions outweigh factssuch as launching a new venture, developing disruptive products, or entering unfamiliar markets.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Leapfrogging
MARCH 21, 2025
By leveraging AI, you can gain a deeper understanding of consumer behavior, preferences, and trends, which are crucial for driving innovation and staying competitive in the market. This allows you to anticipate market trends and adjust your strategies accordingly.
Leapfrogging
MARCH 26, 2025
By aligning team efforts around what matters mostthe riskiest and most uncertain parts of an ideathe Experiment Canvas prevents wasted resources and accelerates the path to product-market fit. It is especially useful when launching new products, entering new markets, or making significant changes to business models.
Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology
Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM).
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage
Stakeholder Engagement 👥 Learn strategies to secure buy-in from sales, marketing, and executives. Fostering Collaboration 🤝 Learn how to create an organizational culture that embraces AI, encouraging collaboration between AI experts, product teams, and other stakeholders.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? You'll learn how to create more efficient marketing plans, tailor experiences to specific customer needs, and align your marketing efforts to improve both engagement and ROI!
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers!
Speaker: Daniel Elizalde - Product Executive and Advisor
There is a big problem with the term "product market fit." Launching successful products requires a rare combination of market understanding, iterative development, and a lot of luck. Ask ten people to define PMF and you’ll get ten different answers. All of them are useless because they are not actionable.
Advertiser: ZoomInfo
Analysts and professionals alike tend to argue that account based marketing (ABM) is not new. On the surface, this is an accurate statement. However, ABM practitioners have evolved the strategy from development to implementation. So, what does ABM look like in 2022?
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.
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