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The law of diffusion of innovation

Idea to Value

Any company planning on bringing a new innovative solution to market must accept the fact that not every customer will be willing to buy it immediately. Diffusion is the process by which a new innovation or product is communicated over time amongst the participants in a social system or market. of the total market.

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Book in Brief: Digital and Marketing Asset Management

Boxes and Arrows

Editors’ note: The second “Book in Brief” feature here on Boxes and Arrows is from Theresa Regli’s Digital and Marketing Asset Management: The Real Story About DAM Technology and Practice. Use the discount code ‘dmambanda’ to add this to your library; it’s good for 20% off.

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Women in Innovation: Pioneers, Leaders, and Changemakers

Qmarkets

Throughout history, women have made groundbreaking contributions to science, technology, business, and social progress. Trailblazing Female Innovators from the Past Women in innovation have played a pivotal role in advancing science, medicine, and technology. Yet, their achievements have often been overshadowed or attributed to others.

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Embracing the Power of Blockchain Technology

Daniel Burrus

During the digital transformation, we have witnessed traditional forms of physical media fall out of favor as users abandoned their treasure trove of CDs, DVDs, books, magazines and even photo albums to partake in an entirely clutter-free life. We often forget just how much technology has changed our lives in the last few years.

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Use a Strategy Uncertainty Map to Find Clarity in Disruptive Times

Leapfrogging

The success criteria for the external environment might include customer acceptance, competitive differentiation, market trends, or anything else external to your organization that you don’t control. Industry Trends — How certain are we that external trends will help create and grow the market for the product?

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How to use the 70-20-10 Rule to drive innovation within your business

Leapfrogging

The basic premise of the 70-20-10 Rule is that if the organizational stakeholders consistently makes small improvements to their existing line or enters into new markets, they will sustain the organization without ever evolving it to remain competitive with changing times. Magazine , a globally recognized? Leapfrogging ?and?

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Overwhelmed, underwhelmed at the Web Summit, Lisbon

Paul Hobcraft

The Web Summit, originally Dublin Web Summit, is a technology conference held annually since 2009. The topic of the conference is centered on internet technology and I went looking for multiple innovation angles and left actually disappointed. I am not a techie, geek or seeking to compete in the technology Olympics.