Business and Tech
DECEMBER 8, 2021
Real estate industry leaders share their insights on how the rental market has evolved in the face of COVID-19 and rapidly advancing technology. How has technology helped empower the modern property manager? Elizabeth Francisco: Property managers must have online tools to engage with their renters and meet them where they are.
Innovation Excellence
FEBRUARY 18, 2025
GUEST POST from Art Inteligencia In the ever-evolving landscapes of business and organizational growth, the paradigms of change management play a crucial role in steering the ship towards success. Within this realm, two concepts frequently emerge as tools to navigate turbulent waters: Change Marketing and Change Communications.
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Innovation Excellence
MARCH 19, 2025
A Kaizen Approach to Market-Driven Innovation GUEST POST from Dr. Matthew Heim In todays competitive business environment, companies are under constant pressure to innovate, streamline processes, and improve product quality. By viewing […]
Leapfrogging
APRIL 3, 2025
What is the BCG Matrix Marketing Model Template? The BCG Matrix , also known as the Growth-Share Matrix , is a strategic marketing tool developed by the Boston Consulting Group in the 1970s. The matrix organizes products into four distinct categories: Stars High market growth, high market share.
Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology
Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM).
Leapfrogging
MARCH 21, 2025
Artificial Intelligence (AI) is revolutionizing the field of innovation management by providing powerful tools to enhance consumer insights. By leveraging AI, you can gain a deeper understanding of consumer behavior, preferences, and trends, which are crucial for driving innovation and staying competitive in the market.
Leapfrogging
MARCH 21, 2025
Artificial Intelligence (AI) is transforming the landscape of innovation management. For instance, AI can assist in ai for idea generation by analyzing market trends and customer feedback to suggest new concepts. Faster Time-to-Market Accelerates innovation stages from prototyping to testing.
Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage
Stakeholder Engagement 👥 Learn strategies to secure buy-in from sales, marketing, and executives. Setting & Managing Expectations 📊 Establish and effectively manage realistic expectations for the performance, capabilities, and limitations of LLM-based products throughout their lifecycle.
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With innosabi Project, streamline your project management processes with AI-driven capabilities that match your needs with internal competencies, ongoing projects, and potential partners. Save time and focus on driving innovation.
Advertiser: ZoomInfo
Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information.
Advertiser: ZoomInfo
Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. of companies achieved a score indicating maturity in data management practices in the space.".
Speaker: Daniel Elizalde - Product Executive and Advisor
There is a big problem with the term "product market fit." Launching successful products requires a rare combination of market understanding, iterative development, and a lot of luck. Our role as Product Managers is to eliminate confusion, not add to it. Ask ten people to define PMF and you’ll get ten different answers.
Advertiser: ZoomInfo
64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations.
Speaker: Shalini Dinesh
Research shows that as many as 70% of product launches fail due to inadequate coordination among stakeholders, including supply chain, product management, legal, marketing, and change control teams (Gartner, 2022). Effective cross-functional collaboration and communication heavily influence product launch success.
Advertiser: ZoomInfo
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.
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