This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
What is a Go-to-Market Strategy? Go-to-Market Strategy: A Practical Guide for Strategy Projects A Go-to-Market (GTM) strategy is a structured plan that defines how a company will introduce a product or service to the market, attract customers, and achieve a competitive advantage. Lead Successful Strategy Projects!
You may know that in addition to my work on innovation and creativity , I work as a professional Project Manager. As I’ve just finished leading an 18-month project, I am reflecting on how project management and leading teams is changing as Artificial Intelligence becomes more common in the workplace. Let’s dive in.
This new management method makes it nearly impossible for innovation teams to fail at delivering multiple challenging innovation projects faster, with less risk and lower required budgets. Most innovation experts often say that traditional management processes are not the way to run innovation projects. And this is true.
It proposes that approximately 70% of innovation investment should focus on improving existing products and processes, 20% on expanding into adjacent markets or offerings, and 10% on exploring transformative, disruptive ideas that could redefine the business. This involves: Listing all ongoing and proposed innovation projects.
With innosabi Project, streamline your project management processes with AI-driven capabilities that match your needs with internal competencies, ongoing projects, and potential partners. Analyze drawings, tables, and graphs instantly while generating strong invention disclosures in seconds—not hours.
It is particularly useful in situations where assumptions outweigh factssuch as launching a new venture, developing disruptive products, or entering unfamiliar markets. Discovery Driven Planning in Innovation In innovation projects, Discovery Driven Planning plays a vital role by providing a clear roadmap for navigating unknown territory.
By mapping where a product or technology lies on the S-curve, organizations can better allocate resources, decide when to innovate, and anticipate market transitions. The framework supports innovation projects by: Highlighting when incremental improvements will no longer yield competitive advantage. A core technology or platform.
By leveraging AI, you can enhance the efficiency and effectiveness of your innovation projects. For instance, AI can assist in ai for idea generation by analyzing market trends and customer feedback to suggest new concepts. Faster Time-to-Market Accelerates innovation stages from prototyping to testing.
This capability is particularly useful for ai-driven market research and ai-powered trend analysis. This helps you prioritize projects and allocate resources more effectively. For instance, AI can assist in ai for portfolio management by identifying high-potential projects.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Some of which include how to: Capitalize on Pricing Page Visits Seize Project Initiative Signals Identify Champions Through Job Changes Act on Search Term Spikes Track Hiring Plans for Growth Opportunities
Business Model Canvas in Innovation In innovation projects, the Business Model Canvas serves as a foundation for building scalable and customer-focused solutions. The canvas fits into real-world innovation projects by helping to: Define how a new product or service will generate value. Lead Successful Innovation Projects!
Coined by Harvard professor Clayton Christensen, this concept explains how innovations that initially serve niche or low-end markets can evolve to displace established competitors over time. As they improve and gain market traction, they shift industry standards and expectations. Analyze the weaknesses in incumbent business models.
This capability is particularly useful in ai-driven market research and ai-powered trend analysis , where understanding market dynamics and consumer behavior is crucial. Additionally, AI can assist in ai for idea generation by suggesting new concepts based on historical data and current market needs.
White Space Innovation is a strategic framework used to identify and pursue growth opportunities beyond a companys current product lines, markets, or business models. This approach encourages curiosity, risk-taking, and adaptabilitytraits essential for thriving in uncertain markets. Adjacent markets with overlapping challenges.
In this White Paper, Logi Analytics has identified 5 tell-tale signs your project is moving from “nice to have” to “needed yesterday.". Many application teams leave embedded analytics to languish until something—an unhappy customer, plummeting revenue, a spike in customer churn—demands change. But by then, it may be too late.
It provides a structured way to analyze macro-environmental elements such as market trends, regulatory shifts, technological advancements, and customer behavior. Real-world innovation projects rarely happen in isolation. Align innovation goals with market needs and regulatory environments.
Financial modeling is particularly essential in innovation projects, where investments must be justified, resources need to be allocated wisely, and potential returns must be clearly understood before execution begins. Financial models in innovation projects help to: Forecast market penetration and customer growth.
This model helps organizations avoid stagnation by encouraging them to invest in new capabilities, markets, and technologies even while maintaining and optimizing existing operations. It may include new markets, customer segments, or offerings that require moderate adaptation.
By aligning team efforts around what matters mostthe riskiest and most uncertain parts of an ideathe Experiment Canvas prevents wasted resources and accelerates the path to product-market fit. It is especially useful when launching new products, entering new markets, or making significant changes to business models.
Inside you will learn: How embedded analytics has become essential to business applications When to buy an embedded analytics solution and when to build one How to go-to-market, from pricing and packaging to external promotion How to build a business case and sell the project internally The future of embedded analytics …plus so much more.
It now applies across business functions, including customer service, technology, marketing, supply chain, and product development. Benchmarking in Innovation Benchmarking plays a critical role in real-world innovation projects by providing data-driven insights that inform both strategy and execution. Customer experience scores.
By using ODI, organizations can build offerings that align more precisely with market demand, increase customer satisfaction, and create lasting competitive advantage. ODI is especially useful when entering new markets, launching new products, or rethinking existing solutions. Lead Successful Innovation Projects!
Build-Measure-Learn Feedback Loop in Innovation The Build-Measure-Learn Feedback Loop is an essential tool in innovation projects because it helps convert abstract ideas into concrete outcomes that can be validated. It guides teams through a structured cycle of experimentation that reduces risk and accelerates time to market.
Discovery Driven Planning: A Practical Guide for Strategy Projects Discovery-Driven Planning (DDP) is a strategic approach designed for uncertain, high-risk initiatives , where traditional planning methods may not be effective. Market entry strategies. Innovation-driven projects. Lead Successful Strategy Projects!
Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.
AI can be integrated into different stages of the innovation process, including: Idea Generation : AI algorithms can analyze market trends, customer feedback, and competitor activities to suggest new ideas. Market Research : AI-driven tools can gather and analyze market data to identify emerging trends and opportunities.
This tool is widely used in startups, corporate innovation teams, product management, marketing, and customer experience design. This tool is essential in real-world projects for several reasons: It serves as a foundation for product development, ensuring that features are prioritized based on customer relevance.
The process encourages experimentation and validation, allowing for faster design cycles, improved usability, and better product-market fit. Rapid Prototyping in Innovation In innovation projects, rapid prototyping plays a crucial role in translating abstract ideas into tangible experiences. Lead Successful Innovation Projects!
First Mover Advantage: A Practical Guide for Strategy Projects First Mover Advantage (FMA) is a strategic concept where a company gains a competitive edge by being the first to enter a new market or introduce a groundbreaking product or service. What is the First Mover Advantage? Create barriers to entry for competitors.
Why do some embedded analytics projects succeed while others fail? We surveyed 500+ application teams embedding analytics to find out which analytics features actually move the needle. Read the 6th annual State of Embedded Analytics Report to discover new best practices. Brought to you by Logi Analytics.
Concept Testing is a structured process that evaluates consumer acceptance of a new product or idea before market launch. In todays competitive market, companies must ensure that they are investing in ideas that meet real customer needs and expectations. The concept is competitive and meets market demands.
CAGE Distance Framework: A Practical Guide for Strategy Projects The CAGE Distance Framework is a strategic tool that helps organizations assess the challenges and opportunities of international expansion. A well-implemented CAGE Distance strategy helps organizations: Identify risks and challenges in international markets.
GE McKinsey 9-Box Matrix: A Practical Guide for Strategy Projects The GE McKinsey 9-Box Matrix is a strategic portfolio management tool that helps organizations assess and prioritize their business units, product lines, or investment opportunities. Align corporate strategy with market opportunities.
Innovation Lifecycle Management (ILM) refers to the systematic process of managing the journey of an idea from inception to market release. Commercialization : Bringing the final product to the market. AI-Driven Market Research : Conducting in-depth market analysis swiftly and accurately ( ai-driven market research ).
As a result, the products that arrive in the market are not well aligned with the company’s goals. Most innovation work proceeds independently from company strategy.
Ohmae’s 3Cs Model: A Practical Guide for Strategy Projects The 3Cs Model , developed by Kenichi Ohmae , is a strategic framework that helps businesses achieve a sustainable competitive advantage by focusing on three key stakeholders: Customer, Company, and Competitor. Enhance product differentiation and market positioning.
Unique Selling Proposition: A Practical Guide for Strategy Projects A Unique Selling Proposition (USP) is a distinct and compelling reason why a customer should choose a product or service over competitors. It defines what makes a brand stand out in the market and how it delivers superior value to its customers. Advertising campaigns.
The primary goal of an MVP is to minimize risk by validating key assumptions about customer needs and market demand before investing heavily in full-scale development. In innovation projects, the MVP approach helps businesses explore ideas, experiment with solutions, and learn through real-world interactions.
By leveraging AI, you can gain a deeper understanding of consumer behavior, preferences, and trends, which are crucial for driving innovation and staying competitive in the market. This allows you to anticipate market trends and adjust your strategies accordingly.
Speaker: Cheryl Perkins, Founder and President, Innovationedge
Webinar participants will walk away inspired and motivated to advance their leadership skills from building new capabilities, changing culture, piloting several innovation approaches, to tailoring unique solutions to win in very competitive markets. January 28, 2020 9:00 AM PST, 12:00 PM EST, 5:00 PM GMT.
Mullin’s Seven Domains Model: A Practical Guide for Strategy Projects The Seven Domains Model , developed by John Mullins , is a strategic framework designed to help entrepreneurs, business leaders, and investors evaluate the viability of a new business venture or strategic initiative.
Learn more about how AI can enhance decision-making in our article on ai-driven market research. This leads to faster development cycles and quicker time-to-market for new products and services. Scalability : AI systems can handle vast amounts of data from multiple sources, providing a comprehensive view of the market landscape.
By assessing concepts against predefined criteria such as feasibility, market potential, cost, and alignment with business objectives, businesses can systematically filter out weaker ideas before significant resources are invested. Optimize Resource Allocation: Prevent waste by investing in the most feasible and marketable ideas.
Agile Innovation is a dynamic approach to project execution that breaks initiatives into small, manageable tasks, enabling organizations to rapidly adapt to market changes. Companies that fail to adapt risk becoming obsolete in an environment where customer preferences, market trends, and technological advancements shift rapidly.
Why do only a third of the organizations worldwide have formal innovation metrics in place despite accepting that innovation is critical to survival? Download this eBook to learn about the 5 basic principles that guide every successful innovation process.
We organize all of the trending information in your field so you don't have to. Join 29,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content