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From Strategy to Revenue, Your B2B Website Is Your Most Important Marketing ChannelĀ 

Brunner

For B2B companies, your website is your most important marketing channel, from building brand awareness to generating leads. Each of these goals drives its own set of requirements for the website platform and technology you choose, as well as the content and layout of your pages. After that, itā€™s a split second ā€” 0.05

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Accelerating Sustainable Energy Innovation

Paul Hobcraft

It was from a white paper “ Accelerating Sustainable Energy Innovation , released in May 2018 and prepared in collaboration with KPMG. Energy innovation systems need a really much stronger and more effective push to deliver a broad range of technologies and solutions to the market faster than what is happening today.

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Strategies for Successfully Establishing Sales in a NewĀ Market

Tullio Siragusa

Strategies for Successfully Establishing Sales in a New Market Entering a new market can be a daunting task for any sales leader. It requires a strategic approach and a deep understanding of the target market to be successful. Developing a sales plan is a critical step in establishing sales in a new market.

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The critical interplay among innovation, business models and change

Paul Hobcraft

I wanted to extract part of this white paper” Critical Interplay Innovation Business Models Change 6-2 “(goes to PDF), in this post, as it offers all involved in innovation a structure to break down innovation into its different models of application. These impacts frequently have business model implications.

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Top 5 Women Innovators of All Time

IdeaScale

There has also been cultural reporting bias in favor of male inventors, despite the countless female innovators involved in some of the biggest technological advances in history. The device is now used internationally to prevent blindness due to cataracts, which affect around 25 million people in the U.S. Marie Curie.

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Blockchain For Dummies

Innovation Excellence

Whereas most technologies tend to automate workers on the periphery doing menial tasks, blockchains automate away the center. Interest in blockchain has grown significantly over the past five years as the technology has matured and large organizations, and even world governments, have started dabbling in it. Blockchain 101.

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Balancing Function, Design, Process and Structure for Creative Tension

Paul Hobcraft

This not just comes from the research and development lab but far more to listening and observing customers, the market shifts and trends, to having customer conversations, gaining insights into potential gaps or opportunities in the marketplace or through those that have this market-facing role inside the organization.

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