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We are excited to share significant organizational changes designed to enhance both customer success and productstrategy, positioning Qmarkets for continued innovation and excellence in 2025 and beyond. Ilona Gochman, previously Global Director of Customer Success, has been promoted to VP of Customer Success.
Yet at conference after conference, I meet designers at firms talking about their struggle for influence. If a picture is worth 1,000 words, a prototype is worth 1,000 meetings.” — saying at Ideo. One team I’ve worked with helps bridge this gap on strategic projects by maintaining an “experience roadmap.”
With client-led software development, we partner closely with our clients to develop a long-term strategic roadmap where we identify opportunities and gaps (such as functional capabilities), and then determine what elements Anaqua should build, buy, or partner that will best support our platform, AQX®, and most importantly the needs of our clients.
Due to conflicting schedules across multiple teams, some UX professionals were often unable to attend all scrum meetings, but one called out the value of attending scrum meetings at least once a week. Regular check-ins with product owners are also helpful in knowing priorities.” Scrum teams jump into feature releases.
Put that together with difficulties in tracking pertinent details of each project while being hit with a steady flow of new information from leadership and other key stakeholders, it becomes clear how a productroadmap might become muddied and lose focus.
And it all boils down to investment decisions: your project won’t be funded if your core team isn’t interested or if you can’t demonstrate how it aligns with the business roadmap. Speak the Language of the Business Knowing your company and speaking its language go hand in hand.
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