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Business innovation can manifest in various forms, from adopting cutting-edge technologies to developing entirely new business models. Crucially, innovation isn’t limited to productdevelopment; it can also involve reinventing business processes, revamping organizational structures, or even reshaping corporate culture.
Innovation can be incremental, radical, architectural, modular, etc. In incremental innovation, a company improves or upgrades existing product, process, or service. In radicalinnovation, a company replaces its existing business model with an entirely new one. Culture/Country.
Innovation can be incremental, radical, architectural, modular, etc. In incremental innovation, a company improves or upgrades existing product, process, or service. In radicalinnovation, a company replaces its existing business model with an entirely new one. Culture/Country.
R&D and marketing typically come at productdevelopment from different angles, and R&D’s “things” approach is often at odds with marketing’s “people” focus. In companies where R&D is very powerful, marketers can sometimes be heard complaining about products that are hard to understand and use. Joseph’s University.
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